![]() What is value proposition? A set of benefits that satisfy customer needs What are the three marketing channels? Communication, Distribution, Service What are the three main media types? Paid media, owned media, and earned media Define impressions Occur when consumers view a communication Define engagement The extent of a consumer's attention and active involvement with a communication. What are the three core marketing concepts? Needs, wants, and demands What are the five main types of needs? Stated needs, real needs, unstated needs, delight needs, and secret needs What is STP? Segment the market, target the segment, and position product for that segment. Buyers often focus on practical solutions and favor the lowest bid, other things equal. ![]() What are non-profit & government markets? Markets have limited purchasing power and need to price carefully. ![]()
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